166 Rafaela Gontijo Lenz – Stop focussing on plant based, the real blue ocean is in regenerative dairy and meat

A conversation with Rafaela Gontijo Lenz, founder and CEO of Nuu Alimentos Brazil, about small and medium CPG brands and how they can turn a company around in a matter of months or years, and the importance of focusing on regen meat and dairy.
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Why are small and medium CPG- Consumer Packaged Goods- companies so important for the regen transition? They touch all the parts of the food web, they source from farmers, they have processing facilities or co-pack, they interact with large distributors and supermarkets and they interact with consumers. In all these relationships they can nudge and disrupt for regeneration, but maybe most importantly they are nimble and can turn a company around in a matter of months or years.

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The above references an opinion and is for information and educational purposes only. It is not intended to be investment advice. Seek a duly licensed professional for investment advice.