172 Gijs Boers on why the biggest drive to the growth of regenerative agriculture is quality

A check in interview with Gijs Boers of Grounded on how their fair and transparent wholesale regenerative ingredient business is doing. 
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Why Gijs is more optimistic about the possibilities of building successful and profitable businesses based on regenerative agriculture practices? And why the focus on quality, taste and transparency of smaller food brands is creating the demand to make a significant change on the ground? Not all roses and sunshine though. Why even with all this experience and a significant track record is still difficult to raise capital for regenerative, agroecology businesses in the global South?

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The above references an opinion and is for information and educational purposes only. It is not intended to be investment advice. Seek a duly licensed professional for investment advice.

Chapters

• 2:06 Recap on what Grounded is
• 4:07 Regen ag in Africa update
• 9:45 Grounded Zambia update
• 13:50 Grounded model with operating companies
• 15:58 Tanzania organic spices example of operating company
• 28:36 Grounded Investment Company what is it?
• 39:02 How investors respond to Grounded Investment Company
• 42:53 On the risk and returns of regenerative agriculture
• 55:06 Grounded Ingredients what has happened over the last 12 months?