189 Matt Chatfield – I’m too lazy to farm against nature

Matt Chatfield, the founder of Cornwall Project, joins us to talk about the crucial impact of ruminants on land, how to build a successful business by farming with nature, and how to create a guaranteed market.
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A conversation with potentially the laziest farmer in the UK. We go deep into why conventional farming in the UK has failed and is failing and what can be done differently. Why animal impact is crucial and how you can build a very successful business by farming with nature, looking very carefully at margins, costs, input and most importantly creating a guaranteed market.

More about this episode on
https://investinginregenerativeagriculture.com/matt-chatfield.

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Chapters

• 2:18 Why are you doing what you are doing? Why Soil?
• 17:27 The start of the cornwall project
• 29:47 Why did you decide to start farming?
• 34:18 The environmental positive impact of ruminants
• 36:53 How to produce the best meat in the world
• 1:02:42 Ecosystem services, nature recovery schemes
• 1:06:26 How do we make sure it doesn’t become speculation
• 1:15:16 What should smart investors, who want to invest in Reg ag and food look out for?
• 1:17:55 What would you do if you were in charge of a 1B investment portfolio tomorrow morning?
• 1:26:10 If you could wave a magic wand and change one thing in food and ag?
• 1:28:59 What about water holding capacity?