214 Wiley Webb - Why focusing on wholesale buyers is the biggest leverage point in regen food systems

A conversation with Wiley Webb, founder of Permanent, a local foods aggregator and technology company, about eliminating the overhead of local sourcing, wholesale buyers, the power of aggregation and more.
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Chapters

• 2:08 Why are you doing what you are doing? Why Soil?
• 5:10 Why wholesale sourcing focus?
• 28:47 What are smart acupuncture points that you would be building if not this?
• 35:00 What do you believe is true about regenerative agriculture that others don’t believe to be true? Inspired by John Kempf
• 38:10 What would you do if you were in charge of a 1B investment portfolio tomorrow morning?
• 41:54 If you could wave a magic wand and change one thing overnight